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Buy Before You Sell Programs Are Not Created Equal

Buy Before You Sell programs are all the rage today among real estate agencies. You’ve seen the full-page ads in newspapers and industry periodicals touting buy before you sell as part of what some refer to as “concierge programs”. These are great marketing ideas, but where many of these programs are weak is the financing component. As a real estate agent, you need a strong buy before you sell program that you can plug into your menu of options for your clients.

Spoiler: Free Buy Before You Sell Program DOWNLOADS at the end of this post.

The good news is that there’s a financing tool that you probably don’t know a lot about, that can help you land more clients and earn more commissions.  Even if you think that you’re familiar with this financing option, I’ll bet that you don’t truly realize just how powerful and flexible this tool can be. 

Most buy before you sell programs use either an iBuyer type of program or a limited, full-doc loan program. Among these options is one where they say they will buy your next home for you and lease it to you while you sell your prior home. While it sounds good on paper, I wonder how many homeowners are truly comfortable with that strategy.

Your New Plug-in Option

Pacific Private Money, on the other hand, provides one of the most flexible financing tools available to make buy before you sell a much easier and straightforward transaction.

In fact, we have faster, more flexible, and easier-to-qualify lending programs than anyone, and these programs can enable you to not only gain more listings, but give you an opportunity to double-end and even triple your commissions!

What’s more, our loan programs, which at first blush may sound expensive, actually pay for themselves in most cases. 

Let me give you an example client situation. 

There are thousands of Boomers sitting on homes with more than 50% equity. They are ready to make a move, but their lender told them they don’t qualify for two mortgages at the same time. They have to sell first before they can purchase their next home. Even if they have the down payment in cash or liquidity, the bank still says no, thanks to Dodd-Frank lending restrictions. With a Transitional Bridge Loan by Pacific Private Money, they can borrow up to 100% (or more) of the target home’s sale price, crossed by the equity in their existing home. Because they are quickly pre-qualified and approved, you (their agent) can make aggressive offers that mimic cash (no financing contingency) and close quickly. 

Here’s how they save:

  • Move only once, saving stress, storage costs and more
  • The client gets the house they want, at the same price as a cash buyer
  • Once out of their existing home, it can be freshened up, staged, and possibly sold for a higher price than they would have obtained had they still lived in it.


There are thousands of homeowners ready to move right now. All you need to do is find those who feel stuck and show them the opportunity. 

Pacific Private Money’s Buy Before You Sell Program is our Transitional Bridge Loan. Check out some of the highlights below:

  • No income qualification 
  • No DTI ratios
  • Low documentation
  • Fast qualification and fast funding
  • Fully TRID, RESPA and Dodd-Frank compliant 

Your clients can start their application to buy that home they’ve had their eye on today. Save this link, and you now have a buy before you sell program plugged into your menu of options to offer your clients.

We definitely want to make sure that you feel confident in selling this new program to your clients, which is why we have created a free script for you to download! To help you advertise your new program, we have created a free open house flyer download for you as well. Download your Buy Before You Sell Program resources below.

Free Downloads:

Buy Before You Sell Program Script

Transitional Bridge Loan Open House Flyer

Remember, sharing is caring! Let your fellow agents know about this new option for their clients.

Author: Mark Hanf

CA. DRE # 01811186 | NMLS No. 331091

Mark is Founder, President, and CEO of the San Francisco Bay Area-based Pacific Private Money Group of companies. Pacific Private Money Inc., the flagship company, is an alternative real estate mortgage lender founded in 2008 to provide consumers and real estate investors access to fast, reliable, and convenient capital.